Data security comes First

Privacy & Cookies Policy

We have changed some of our policies to meet the requirements of the new European Data Protection Regulation (GDPR). In particular, we have updated the Privacy Policy and the Cookie Policy to make them clearer and more transparent and to introduce the new rights that the Regulation guarantees you. We invite you to take a look.


Privacy protection

FLY s.r.l based in Ancona (AN), Via Scataglini, 12, 60131 is the data controller of the personal data collected on this site pursuant to and for the purposes of EU Regulation 679/2016 (GDPR).

We inform you about the methods, purpose and scope of communication and dissemination of your personal data and about your rights, in accordance with art. 13 of the GDPR.


To offer you the services provided by its websites FLY s.rl (hereinafter Busco Wellness), as data controller, must process some personal data necessary for the provision of services.
These data can be provided implicitly by the tools you use to access and use the services or can be provided explicitly by you.
Busco Wellness may process the following categories of users’ personal data:
• technical navigation data relating to the IP address, the identification codes of the devices used by the user for the use of the site or services, the characteristics of the browser and access times;
• navigation data aimed at profiling provided indirectly through the use of the service itself and obtained and analyzed with the user’s consent;
• common identification data provided by the user (eg name, surname, email, telephone number, etc.) for the use of the products and services;


The data and cookies you receive will be processed by Busco Wellness exclusively with methods and procedures necessary to provide you with the services requested and for the additional purposes for which you have given your consent.
Only with your express consent can the data be used to carry out statistical analysis, market surveys, promotional activities through social media and sending commercial information on the products and promotional initiatives of Busco Wellness. (Direct marketing purpose)
Always with your consent, the data may be used for profiling purposes conducted automatically collecting information on the navigation you do while accessing and using the services of the service and, using statistical correlation algorithms, link them to the same information from other users to identify common traits and group similar ones within interest classes. Through the assignment of your browser to a class of interest, our systems will subsequently be able to offer you content that is closer to your tastes and will present advertising contributions that better meet your needs and better address the interests of advertisers by reducing the level disturbing use.
As of the date you read this Statement, Busco Wellness uses profiling data to aggregate marketing profiles, to manage the relationship with advertisers and to improve campaigns, to infer usage patterns for our products and services and to assist management commercial in the development of digital strategies (profiling purposes)
Finally, with your explicit consent, your data may be provided to other companies operating in the publishing, financial, automotive insurance, energy, consumer goods, humanitarian and charitable organizations which may contact you as Holders of autonomous initiatives – for statistical analysis, market surveys and sending of commercial information on products and promotional initiatives. (Marketing purpose by third parties).
Communications for market surveys or commercial information on products and promotional initiatives may be made by postal mailing, e-mail, telemarketing, sms, mms.
We inform you that some activities could be implemented through suppliers, appointed as Data Processors, even if they are residents outside the European Union.
The legal bases of the purposes described above are the execution of your request as interested and the consents expressed by you.


Your personal data will not be disclosed, but may be disclosed where necessary for the provision of the service to third parties (such as third party technical service providers, postal couriers, hosting providers, IT companies) appointed, if necessary, Data Processors by Area-Fixtures for technical or organizational tasks instrumental to the provision of services.
Access to data is also permitted to categories of Area-Fixers involved in the organization for data processing (administrative, commercial, marketing, customer service, system administrators).
The updated list of Data Processors may always be requested from the Data Controller.
The right of communication to third parties remains unless you have given specific and optional consent.


Your personal data will be processed by Busco Wellness within the territory of the European Union.
If, for technical and / or operational reasons, it is necessary to make use of subjects located outside the European Union, or if it is necessary to transfer some of the data collected to technical systems and services managed in the cloud and located outside the area of the European Union, the treatment will be regulated in compliance with the provisions of Chapter V of the Regulation and authorized based on specific decisions of the European Union. All the necessary precautions will therefore be taken in order to guarantee the most complete protection of personal data by basing this transfer: a) on adequacy decisions of the recipient third countries expressed by the European Commission; b) on adequate guarantees expressed by the third party subject pursuant to art. 46 of the Regulation; c) on the adoption of binding corporate rules, the so-called Corporate binding rules.


Busco Wellness in accordance with Art. 5.1 e) of the GDPR will process the data you have provided for the duration of the requested services and will keep them for the next 12 months for the purpose of completing the administrative activities, as well as for the time necessary to fulfill the legal obligations.
If you have authorized the profiling treatment, the anonymous data from time to time observed will be deleted 12 months after the start of treatment.


Busco Wellness guarantees you to be able to exercise the rights provided by the art. 12 of the GDPR. In particular, you have the right:
– to know if the Data Controller holds and / or processes personal data relating to your person and to access it in full even obtaining a copy of it (art. 15 Right to access),
– the rectification of inaccurate personal data or the integration of incomplete personal data (Art. 16 Right of correction);
– the deletion of personal data held by the Data Controller if one of the reasons provided for in the GDPR (Right to Cancellation, 17) exists;
– to ask the Data Controller to limit the processing only to some personal data, if one of the reasons provided for in the Regulation exists (Art. 18 Right to limitation of processing);
– to request and receive all your personal data processed by the owner, in structured format, commonly used and readable by an automatic device, or request transmission to another owner without impediment (Art. 20, Right to Portability);
– to object in whole or in part to the processing of data for the purpose of sending advertising material and market research (c.d. Consent) (art. 21 Right of opposition)
– to object in whole or in part to the processing of data in automatic or semi-automatic mode for profiling purposes (c.d. Consent)

The exercise of these rights can be exercised by notifying the Data Controller whose contact details are indicated in the specific section of this statement.
In addition, you always have the right to lodge a complaint with the Data Protection Authority, which can be contacted at or via the website


To exercise the rights guaranteed to you, you can contact the following addresses:
– Fly S.r.l Office Via Giorgio Umani, 60131, Ancona (AN) Italy
– or by sending an email to the address:

In order to make its services as efficient and simple as possible to use, this site uses cookies. Therefore, when you visit the site, a minimum amount of information is entered into the User’s device, such as small text files called “cookies”, which are saved in the user’s web browser directory. The main purpose of a cookie is to make the site work more effectively and to enable certain features and improve the user’s overall navigation.


They allow you to navigate efficiently from one page to another on the website.
They store the username and preferences entered.
They allow you to avoid entering the same information (such as username and password) several times during the visit.
They measure the use of services by users, to optimize the browsing experience and the services themselves.
They present targeted advertising information based on the interests and behavior expressed by the user while browsing.

There are various types of cookies. Below are the types of cookies that can be used on the Site with a description of the purpose linked to use.

Cookies of this type are necessary for the proper functioning of some areas of the site. Cookies in this category include both persistent cookies and session cookies. Without these cookies, the site or parts of it may not work properly. Therefore, they are always used, regardless of user preferences. Cookies in this category are always sent from our domain.

Cookies of this type are used to collect information on the use of the site. The Owner uses this information for statistical analysis, to improve the site and simplify its use, as well as to monitor its correct functioning. This type of cookie collects information anonymously about user activity on the site and how they arrived at the site and the pages visited. Cookies in this category are sent from the site itself or from third-party domains.

Cookies of this type are used to collect information on the use of the website by visitors, the keywords used to reach the site, the websites visited and the origins of the traffic from which visitors come for marketing campaigns. The owner can use this information to compile reports and improve the site. Cookies collect information anonymously. Cookies of this type are sent from the site itself or from third-party domains.

Please note that generally the tracking of users does not involve identifying the same, unless the User is already registered with the service and is not even already logged in, in which case it is understood that the User has already expressed his consent directly to the third party when registering for the relevant service (eg Facebook).

This site uses cookies from the following third parties.

Google Inc.
For information on the use of data and their processing by Google, it is recommended to view the Google’s privacy policy and How Google uses data when using sites or apps partners.

Google Analytics : used to analyze the use of the site by users, compile reports on site activity and user behavior, check how often users visit the site site, how the site is tracked and which pages are visited most frequently. The information is combined with information collected from other sites in order to create a comparative picture of the use of the site compared to other sites in the same category.
Data collected: browser identifier, date and time of interaction with the site, page of origin, IP address.
Place of data processing: the European Union being active the anonymization of the service.

The data collected does not allow the personal identification of users, and is not crossed with other information relating to the same people. They are treated in the form aggregate and anonymized (truncated to the last octet). On the basis of a specific agreement, Google Inc. is prohibited from crossing such data with that obtained from other services.

Further information on Google Analytics cookies can be found on page Google Analytics Cookie Usage on Websites .

The user can disable (opt-out) selectively collect data from Google Analytics by installing the special component provided by Google (opt out).

Youtube : platform, owned by Google, for sharing videos. Cookies are set when the pages containing the embed are accessed, and when the video is started, and do not allow identification of the User unless it is already logged in to the Google profile.
For the videos on the site the option “ advanced privacy (no cookie)” which ensures that YouTube does not store visitor information unless it voluntarily reproduces the video.
Collected data: number and behavior of users of the service, IP address, information linking visits to the site to the Google account for users already logged in, preferences for viewing videos.
Place of data processing: USA.

Cookies of this type are used to integrate third-party functions on the site (for example, comment forms or social network icons that allow visitors to share the site’s content). Cookies in this category can be sent from the domains of the partner sites or that however offer the features present on the site.

The site owner is not required to request user consent for technical cookies, as these are strictly necessary for the provision of the service.
For other types of cookies the consent can be expressed by the user, in accordance with current legislation, The user can refuse the use of cookies and at any time can revoke a consent already provided. Since cookies are connected to the browser used, MAY BE DISABLED DIRECTLY FROM THE BROWSER , thus refusing / revoking the consent to the use of cookies. This operation may prevent the user from using certain parts of the site.

In particular, the services provided by third parties may not be accessible, and therefore may not be viewable:
– YouTube videos or other video sharing services;
– the social buttons of social networks;
– Google maps.

Instructions for disabling cookies can be found on the following web pages:

Mozilla Firefox Microsoft Internet Explorer Microsoft Edge Google Chrome Opera Apple Safari


This site also incorporates plugins and / or buttons in order to allow easy sharing of content on your favorite social networks. When you visit a page on our website that contains a plugin, your browser connects directly to the social network servers from where the plugin is loaded, which server can track your visit to our website and, if appropriate, associate it with to your social account, in particular if you are connected at the time of the visit or if you have recently browsed one of the websites containing social plugins. If you do not want the social network to record data related to your visit to our website, you must log out of your social account and probably delete the cookies that the social network has installed in your browser.

This site contains plugins with advanced User privacy protection features , which do not send cookies or access cookies present on the User’s browser when the page is opened but only after clicking on the plugin.

The collection and use of information by such third parties are governed by the respective privacy policies to which you are requested to refer.

Facebook ( cookie information link )
Twitter ( cookie information link )
LinkedIn ( cookie information link )
Google+ ( link cookie policy ).


We treat visitor / user data in a lawful and correct manner, taking appropriate security measures to prevent unauthorized access, disclosure, modification or unauthorized destruction of data. We are committed to protecting the security of your personal data when they are sent, using Secure Sockets Layer (SSL) software, which encrypts information in transit. Processing is carried out using IT and / or telematic tools, with organizational methods and logic strictly related to the purposes indicated. In addition to the Owner, in some cases, they may have access to the data categories of officers involved in the organization of the site or external subjects (such as third party technical service providers, hosting providers).

The site contains links to other websites that have their own privacy policy. These privacy policies may be different from the one adopted by the site owner, who is therefore not liable for third-party sites.

According to the art. 122 second paragraph of Legislative Decree 196/2003 the consent to the use of these cookies is expressed by the person concerned through the individual setting that he has freely chosen for the browser used for browsing the site, without prejudice to the user’s right to communicate at any time to the data controller his will with regard to data handled through cookies that the browser has accepted.

By continuing to use this website, you are consenting to the use of cookies for the limited purposes described above.

Since 1970, Busco® Wellness has dedicated itself to the design and production of whirlpool SPA mini-pools and high-end products, bathtubs, shower enclosures built with the most advanced technologies, modern whirlpool systems and advanced control systems.

Contact Request

Offices - Production

Via Umani
60131, Ancona (AN) Italy
Tel. +39 071 9256530
Tel. +39 071 7132251
Fax. +39 071 7216040

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